Vol. 5 No. 2 (2024): Vol. 5 No. 2 (2024): IJMB

Articles

• The Influence of Social Media Activity Dimensions on Consumer Emotional Attachment Pengaruh Dimensi Social Media Activity Terhadap Emotional Attachment Konsumen

  Puspa Leni, Jumiatul Mulya

  01-07

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• The Influence of the Technology Acceptance Model (TAM) Dimensions on Interest in Using the OVO Application among Andalas University Students Pengaruh Dimensi Technology Acceptance Model (TAM) Terhadap Minat Menggunakan Aplikasi OVO Pada Mahasiswa Universitas Andalas

  Intan Septri Dewi, Puspa Leni, Jumiatul Mulya

  42-49

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• The Influence of Product Quality, Promotion, and Price on Purchasing Decisions at Dharmasraya Donut House Pengaruh Kualitas Produk, Promosi, dan Harga Terhadap Keputusan Pembelian di Rumah Donat Dharmasraya

  Melpi Angraini, Jumiatul Mulya

  50-56

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